Apple just told investors two things at once. It expects the biggest revenue quarter in its history, and it cannot build enough Macs and iPads to meet demand through December. On the November 2 earnings call, Chief Operating Officer Sabih Khan said Mac and iPad supply stays constrained in the December quarter, mainly because of memory. If you are thinking sell my MacBook Toronto, that shortage is your pricing power. A MacBook Pro 14 inch (M5) with the M5 Pro chip, 24GB of memory and 1TB of storage pays $2,100 in Like New condition at JustSell today. When the store shelf is empty, the MacBook on your desk is the stock.
Picture the buyer on the other side of your sale. She needs a MacBook for a contract that starts Monday, or for a course that starts in January. The configuration she wants ships late. The store has none on the shelf.
She does not stop needing a computer. She starts shopping used, this week, with a budget set by the new price she almost paid. That is the whole story of this post, and it is why a supply problem at Apple can be a pricing opportunity in Ontario.
What Apple actually said on November 2
Start with the numbers Apple reported. Revenue for the September quarter was $114.5 billion, up 12 percent year over year, according to 9to5Mac and the earnings call transcript published by The Motley Fool. Mac revenue was $10.8 billion, up 24 percent. Demand is not the problem.
Supply is. Khan told analysts that the September quarter constraints came mostly from advanced chip manufacturing capacity. For the December quarter, he said the constraint moves to memory. His words, as reported by The Register: the company expects constraints on Mac and iPad, primarily driven by memory, as demand has been higher than expected.
Chief Financial Officer Kevan Parekh still guided December quarter revenue growth of 7 percent to 10 percent. He called it the best quarter in the company history, on a constrained supply view. Executives also said the iPhone Duo remains supply constrained, with no timeline given for supply catching up with demand.
- Mac revenue: $10.8 billion in the September quarter, up 24 percent year over year.
- iPad revenue: $6.2 billion, down 10 percent, a drop Parekh linked to supply constraints and a hard comparison with a launch quarter last year.
- December guidance: revenue growth of 7 percent to 10 percent, described as the best quarter in company history.
- The constraint: memory, not demand, for Mac and iPad through December.
The culprit is memory, and it does not end in December
Here is the detail most coverage buried. Apple management described current memory pricing as unprecedented. Memory cost Apple more in the September quarter than in the June quarter. It will cost more again in the December quarter. Purchase prices keep rising after December, too.
The cheap memory Apple bought earlier is running out. That buffer softened the blow this year, and management expects its help to fade. The margin forecast tells the same story. Gross margin was 47.9 percent in the September quarter. The December guide is 45 percent to 46 percent, with most of the drop blamed on memory costs.
Apple has already answered higher costs with higher prices once. The Register reports that Mac and iPad prices rose in late June, and iPhone prices followed in September. Apple also raised its manufacturing purchase commitments by $33 billion between the June and September quarters, just to lock in parts.
| When | What happened |
|---|---|
| Late June 2026 | Apple raised Mac and iPad prices, as reported by The Register. |
| September 2026 | iPhone prices followed, in the same reporting. |
| November 2, 2026 | On the earnings call, Apple guided Mac and iPad constraints for the December quarter. |
| December quarter | Peak holiday demand meets capped Mac and iPad supply. |
| After December | Memory purchase prices keep rising, according to Apple management. |
The detail everyone misses
A shortage story usually ends when the factory catches up. This one has a second act. If memory keeps getting pricier after December, the next new MacBook can cost more, not less. Higher new prices are the floor that holds used prices up.
Why an empty shelf at Apple fills your inbox
Used prices do not move on sympathy. They move on substitutes. When a buyer can order the new machine today, your used machine competes with a delivery date. When she cannot, your machine competes with waiting.
Waiting loses in December. Gifts have a deadline. School terms start on a date. Work contracts start on a date. A buyer in the GTA who needs a MacBook this week has three real options. She can pay the raised new price and hope stock appears. She can settle for a configuration she did not want. Or she can buy a clean used machine today, at a price anchored to that raised new price.
Scarcity does not make your MacBook new again. It makes it available, in the one month when available is what buyers pay for.
That is also why the iPad side matters. iPad revenue fell even though demand ran hot, because units were short. An iPad Pro 13 inch (M5) pays up to $1,760 at JustSell today, and the 11 inch (M5) pays up to $1,660. Those numbers sit under new prices that already rose once this year.
Sell my MacBook Toronto: what the window pays today
Enough theory. Here is what the shortage window pays for the exact configurations Ontario sellers ask about most. Each figure is one configuration in one condition, pulled from the live price book today.
| Device | Configuration | Like New quote |
|---|---|---|
| MacBook Pro 14 inch (M5) | M5 Pro, 24GB memory, 1TB storage | $2,100 |
| MacBook Air 13 inch (M5) | 16GB memory, 512GB storage | $1,160 |
| iPad Pro 13 inch (M5) | 512GB, Wi-Fi, standard glass | $1,350 |
Top payouts tell the other half of the story. The MacBook Pro 14 inch (M5) tops out at up to $7,520. The MacBook Air 13 inch (M5) pays up to $2,460. Even the little MacBook Neo pays up to $710, and Neo demand helped drive that 24 percent Mac revenue jump, according to the call transcript. Sellers in the city can compare the full list on the Toronto MacBook page.
Money tip
Your quote locks for seven days at JustSell. Price your machine during the shortage headlines, then use the week to back up, sign out of iCloud, and decide with no clock running.
Three myths this shortage creates
Shortage news breeds bad selling decisions. These are the three we would argue with at the kitchen table.
| The myth | What the evidence supports |
|---|---|
| My MacBook only goes up from here. | Scarcity supports asking prices across the market. Your individual quote still turns on condition, storage, and battery health. A tired battery prices like a tired battery in any market. |
| Apple will flood the stores in January. | Apple gave no catch up date for Mac and iPad. It said memory costs keep rising after December, which argues against a sudden flood of cheaper stock. |
| Waiting costs me nothing. | The M6 MacBook Pro and the touchscreen PROLED models reached stores on November 6. Every month, your M5 is priced against newer machines by more buyers. Aging is a cost, even in a shortage. |
None of this makes selling urgent for everyone. If you use your MacBook daily and love it, keep it. The window matters if the machine is already half retired. The drawer MacBook earns nothing. The sold MacBook earns December pricing.
Price it, lock it, then decide
The quote tool takes about 30 seconds and shows your price before you share any contact details. Start there, not with a guess.
On a MacBook, open System Settings, then Battery, and read the health figure. Honest condition answers protect your locked price at inspection.
Meet at a GO Transit station in one of nine cities, or ship free from anywhere in Canada. If you are within the service area, JustSell can also collect the device free from your doorstep, and you can check whether your city is covered first.
Once your device checks out as described, payment lands the same day by cash or Interac e-Transfer. No store credit. No waiting on a resale.
The bottom line
Apple expects a record quarter it cannot fully supply. Macs and iPads stay constrained through December, memory keeps rising in price, and new prices already rose once this year. If your MacBook or iPad was heading for sale anyway, this is the strongest pricing window of the season.
Frequently asked questions
Did Apple really say Macs and iPads will be in short supply?
Yes. On the November 2, 2026 earnings call, Chief Operating Officer Sabih Khan said Apple expects constraints on Mac and iPad in the December quarter, primarily driven by memory, because demand has been higher than expected. The comments were reported by The Register, 9to5Mac, and the call transcript.
Does a shortage at Apple raise what my MacBook is worth?
It supports it. When new stock is scarce and new prices have risen, used buyers compete harder for clean machines that are available now. Your exact figure still depends on your model, storage, condition, and battery health. Scarcity helps the market. It does not rescue a damaged device.
How much can I get if I sell my MacBook Toronto this month?
It depends on the machine. A MacBook Pro 14 inch (M5) with the M5 Pro chip, 24GB of memory and 1TB of storage pays $2,100 in Like New condition at JustSell, and the model tops out at up to $7,520. A MacBook Air 13 inch (M5) with 16GB and 512GB pays $1,160 in Like New condition. Your quote takes about 30 seconds.
Should I wait until January to sell my iPad?
January removes the holiday demand peak, and Apple expects memory costs to keep rising, which supports new prices rather than cutting them. An iPad Pro 13 inch (M5) pays up to $1,760 today. If your iPad is already unused, December demand is the better market. If you still use it daily, the honest answer is to keep using it.
Can I sell my MacBook near me in the GTA?
Yes. JustSell meets at GO Transit stations across nine cities, including Toronto, Mississauga, Brampton, and Scarborough, and pays the same day. Outside the meetup area, shipping is free across Canada, with free return shipping if you change your mind.
Sources
December quarter guidance and the best quarter comment: 9to5Mac, November 2, 2026. Khan on memory driven Mac and iPad constraints, the June and September price rises, and the margin guide: The Register, November 3, 2026. Revenue by category and the $33 billion rise in purchase commitments: The Motley Fool earnings call transcript, November 2, 2026. Margin and supply risk summary: Zacks, November 3, 2026. Prices: the JustSell price book, checked today.
The shelf is empty. Your desk is not.
Apple cannot sell buyers a MacBook it has not built. You can sell them yours, at December pricing, with the price locked for seven days while you decide.
